Dec 10, 2019
Does your company have a YouTube page?
Odds are, probably.
But
do you or anybody at your company actually know the PURPOSE behind
that page? Behind creating videos?
Are you making videos because
someone told you that video was in?
Or
that “all the millennials” are using video?
Until you get a video...
Oct 29, 2019
Video is everywhere.
There’s a reason apps like Instagram and TikTok are lighting up the digital world right now.
Because people love
video.
It’s personal, it’s customizable, it’s quick, and it’s impactful.
But if you’re not careful, you can get video all wrong. You can overthink it, over-analyze it,...
Oct 15, 2019
Ray Kondracki is the President of the Kondracki Group a marketing and advertising company that specializes in helping companies in the packaging industry with their marketing and trade show materials.
Ray started out as a marketing manager in Chicago for several years before moving to Wisconsin which would eventually...
Sep 24, 2019
If your selling cycle is 18 months long, you won’t be able to measure success in a month or even a quarter. How do you know what to measure and how to interpret data then?
On this episode, I talked to Courtney Korselt, Global Marketing Manager, and Jack Hughes, Global Digital Marketing Specialist — both of Bostik:
Sep 10, 2019
Manufacturing is the largest industry in the country. Yet it has the least amount of digitization of any major industry in the world, leading to massive inefficiencies.
The industry is ripe for digitization. And, by shifting to make data driven decisions, you can optimize performance and productivity, which means...